SibarS Labs - we are R&D company, aiming on fostering research and exploration and development of new products and services. We strive to maintain our research within the concept of living lab - a user-centred, open-innovation ecosystem, operating in a integrated world-wide environment, integrating concurrent research and innovation processes within a public-private-people partnership.
Our researchers are integrated through the co-creation, exploration, experimentation and evaluation of innovative ideas, scenarios, concepts and related technological artefacts in real life cases. This approach allows us and all the involved stakeholders to concurrently consider both the global performance of a product or service and its potential adoption by users.
Our multidisciplinary team is continuously engaged in the following four main activities:
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Co-creation: bringing together technology push and application pull (i.e. crowdsourcing, crowdcasting) into a diversity of views, constraints and knowledge sharing that sustain the ideation of new scenarios, concepts and related artefacts.
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Exploration: engaging all stakeholders, especially user communities, at the earlier stage of the co-creation process for discovering emerging scenarios, usages and behaviours through live scenarios in real or virtual environments (e.g. virtual reality, augmented reality, mixed reality).
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Experimentation: implementing the proper level of technological artefacts to experience live scenarios with a large number of users while collecting data which will be analysed in their context during the evaluation activity.
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Evaluation: assessing new ideas and innovative concepts as well as related technological artefacts in real life situations through various dimensions such as socio-ergonomic, socio-cognitive and socio-economic aspects; making observations on the potential of a viral adoption of new concepts and related technological artefacts through the confrontation with users' value models.